Background
and Technology
Mshox provides compelling up to date information to the
public and businesses via mobile phones and the internet.
It is the first system to straddle both the mobile phone
and the internet and is effectively an ‘alive yellow
pages’. This differentiates it from other systems.
It enables advertisers to change information using the net
for instant and dynamic recovery on the mobile phone. Systems
used include maps, SMS, MMS and WAP, keyword search in free
format, mega sims, etc.
System and Unique
Selling Point
With a simple text message, queries from a mobile phone
(SMS, MMS) or via WAP or Internet access, users can find
a wealth of information on any business that subscribes
to the Mshox system.
Search for anything you can think of. For example in a
Philippine setting one can type “Mshox sale Makati”
on the “create message” of your phone send it
to 2600 for Globe, Smart and Sun. The return message you
will get is the complete addresses of listed establishments
in Makati, their phone numbers, and other information, as
long as it is tagged with the word ‘sale’. If
the query is too broad the return will be establishment
name only. To get the best result be more specific.
If you have a phone that is MMS capable you can get a map
of the place, or if it is a restaurant you are looking for
perhaps a menu or maybe a picture of the business establishment.
And if your phone is WAP enabled surf the site by typing
in www.mshox.com. Remember to type in mshox always.
The Market
Our focus is on the fast emerging mobile and broadband
market place. Country market determinants will affect our
top and bottom line. Our products though have adjacent affinity
and are generic and speedily available for any market. Our
nouveau niche marketing intends to replace the tired old
traditional formats, and global research tends to reinforce
that this is what advertisers want.
Key Investment Criteria
Prima Luce Corporation presents an attractive investment
for potential joint venture investors who are interested
in pre-mezzanine finance.
First Mover Advantage
Using our unique system we intend to propel ourselves onto
the world stage as quickly as possible to provide user friendly
and useful content for the mobile phone via a range of conceptual
and original techniques.
We have ensured through careful research and development
that Mshox is in a class of its own, and we intend to capture
a large portion of the global market at an early stage.
Timing has been a critical factor in our endevours and this
has become particularly apt with the arrival of new model
smart phones to the market place.
High Expansion Potential
The platform for the technology is very flexible in that
several features can be added without much cost. Thus the
company is equipped to easily adapt to changing market trends
or emerging hardware technologies.
Exit Mechanisms
The company plans to offer its shares to the public via
an Initial Public Offering (IPO) on a major market within
three (3) years. As such, gains will come not only from
company earnings but also from the increased value of the
stock. Acquisition by another company is also a strong possibility.
Experienced Management
and Technical Team
The company fields a well rounded and experienced team
that will be used as the building block to attract other
qualified and committed personnel.
Process
Prima Luce Corporation is approaching a limited number
of potential equity investors for a share in the company.
Interested parties should contact one of the individuals
below. We will provide further details on the opportunity
covering product market information and future prospects.
You will be asked to sign a confidentiality agreement before
having access to the information.
Contact
Mark G.G Lloyd, email: mark@primaluce.com
Thomas D. Caedo, email: thomas@primaluce.com
